# What must a betting offer advert show about its conditions?

> What Gambling Commission rule SR 5.1.9 and CAP Code 8.17 require an offer advert to show about significant conditions, in plain English.

Source: https://eachwayatlas.uk/extra-places/significant-conditions-rule/
Updated: 2026-11-07

Licence condition SR 5.1.9 requires an operator to show an offer's significant conditions at the point of sale and in the advert itself. Where space is short, the advert may say that significant conditions apply, but the full terms must be one click away and stay available while the offer runs. This page summarises the rule; it is not legal advice.

## What the rule says

SR 5.1.9 sits in the Gambling Commission's licence conditions and codes of practice (LCCP). It covers other marketing requirements for licensed operators.

In summary, it asks for three things. Significant conditions appear where the offer is sold. They appear in the advert too, not only on a separate page. And the terms and conditions remain accessible for the whole life of the promotion.

This matters to a reader because the rule is the reason an offer banner carries a short "T&Cs apply" line and a link.

**The short version:** the limits of an offer must be shown with the offer, not hidden after the click.

## The rules side by side

**Rules on offer conditions · source and date · checked 7 November 2026**

| Rule | Who it binds | What it requires, in summary | Source |
|---|---|---|---|
| LCCP SR 5.1.9 | Licensed operators | Significant conditions at the point of sale and in the advert; "significant conditions apply" when space is short; full terms within one click; terms available while the promotion runs. | [UKGC, SR 5.1.9](https://www.gamblingcommission.gov.uk/licensees-and-businesses/lccp/condition/5-1-9-other-marketing-requirements) |
| CAP Code 8.17 | Advertisers, including affiliates | All applicable significant conditions of a promotion must be communicated; 8.17.1 covers how to take part and what it costs. | [ASA, CAP Code section 8](https://www.asa.org.uk/type/non_broadcast/code_section/08.html) |
| ASA advice on T&Cs | Advertisers | "T&Cs apply" in the main advert; conditions not left at the bottom of a long page. | [ASA advice, 28 August 2026](https://www.asa.org.uk/advice-online/promotional-marketing-terms-and-conditions-tcs.html) |
| LCCP LC 7.1.1 | Licensed operators | Terms must not be unfair under consumer law; from 6 April 2026 the condition refers to the Digital Markets, Competition and Consumers Act. | [UKGC, LC 7.1.1](https://www.gamblingcommission.gov.uk/licensees-and-businesses/lccp/condition/7-1-1-fair-and-transparent-terms-and-practices) |

The ASA states that responsibility for an advert lies with the business and with the affiliate, and the CAP Code applies to both (ASA affiliate marketing advice, 22 March 2023).

That is why this site shows an offer's conditions in full or marks them Not verified.

## What it looks like in practice

**Example.** An advert says "£X free bet" and ends with "New customers only. 18+. T&Cs apply." That line is the short form. The full terms, one click away, list the minimum stake, any turnover requirement, the maximum win, the time limit and the eligible markets.

Our [ten-point offer checklist](https://eachwayatlas.uk/extra-places/offer-conditions-checklist/) turns those items into questions you can answer before you bet. Free bets have their own rules on stake and profit, set out in [what a free bet is](https://eachwayatlas.uk/extra-places/what-is-a-free-bet/).

**The short version:** a short line on the advert, and the full terms one click away.

## What we have not verified

The summary follows the texts as we read them on the sources above. We did not take legal advice on how SR 5.1.9 applies to affiliate pages.

We do not publish an operator's live conditions here, and we mark any such figure Not verified until we have read the terms and dated them.

For turnover limits on bonuses, see [the 10x wagering limit](https://eachwayatlas.uk/extra-places/wagering-cap-rule/). For how we collect and date facts, see [how we check](https://eachwayatlas.uk/about/how-we-check/).