Each-Way AtlasCompare UK bookmakers' each-way terms
Which UK bookmakers publish Best Odds Guaranteed on horse racing?
Best Odds Guaranteed, or BOG, is a bookmaker's promise to pay at the bigger of the price you took and the starting price on qualifying races. On 7 November 2026 we have not yet read any bookmaker's BOG rules, so no operator is listed here; the table shows what we will record.
Editorial team of Each-Way Atlas · Checked
Listed here
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bet365
Candidate; Best Odds Guaranteed rules and licence record not yet verified.
What is Best Odds Guaranteed?
In its usual form, BOG means a bet taken at an early price is settled at the starting price if that is bigger. The starting price, or SP, is the price at the off.
Each operator defines the races, markets, time limits and exclusions in its own rules, so there is no single standard.
The word guaranteed describes the price rule only. It does not promise a result, and it does not make a bet safer.
The short version: BOG settles at the bigger of your price and the SP, on the races and markets the operator names.
How does BOG work with each-way bets?
BOG applies to the odds, and on an each-way bet the odds feed both parts: the win part and the place part. A bigger price therefore lifts both. Whether BOG covers the place part is for the operator's rules to say.
The example below assumes it does. It uses a £2 each-way bet with a place fraction of 1/4, and the numbers are assumptions chosen for the arithmetic.
| Price used | Win part | Place part | Total return |
|---|---|---|---|
| Early price 4/1 (decimal 5.0) | £2 × 5.0 = £10.00 | £2 × (1 + 4 × 1/4) = £4.00 | £14.00 |
| SP 5/1 (decimal 6.0), BOG applies | £2 × 6.0 = £12.00 | £2 × (1 + 5 × 1/4) = £4.50 | £16.50 |
The difference is £2.50 on a total cost of £4.00. If the SP had been shorter than 4/1, the early price would have stood.
The short version: at these assumed prices BOG lifts the return from £14.00 to £16.50, and it can only help, not hurt.
What limits and exclusions should you look for?
A BOG offer is only as good as its conditions. Read these before you rely on it.
- The races covered, and whether it applies to all horse racing or only some meetings.
- The time from which it applies, which may be earlier or later in the day.
- Whether it covers each-way bets and the place part.
- Exclusions, such as enhanced prices or special offers.
- Any restriction by account or by stake.
We record each in the table below with the page address and date. Where an operator does not publish a point, the cell will say so.
The short version: BOG rules differ by operator, so the conditions matter more than the label.
What does the dated table show?
Every cell is Not verified on 7 November 2026. We need BOG rules from at least five operators before we state the number that publish them.
| Bookmaker (candidate) | Markets and time | Exclusions | Source | Licence checked | Date read |
|---|---|---|---|---|---|
| bet365 | Not verified | Not verified | Not verified | Not verified | Not verified |
| William Hill | Not verified | Not verified | Not verified | Not verified | Not verified |
| Sky Bet | Not verified | Not verified | Not verified | Not verified | Not verified |
| Paddy Power | Not verified | Not verified | Not verified | Not verified | Not verified |
| Betfred | Not verified | Not verified | Not verified | Not verified | Not verified |
Names are candidates. We list a bookmaker only if it is Active on the Gambling Commission register for betting.
The short version: BOG is one of the four criteria for Tier A, and no bookmaker has been checked yet.
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